Privacy Policy

At Peak Fitness Academy ("we," "our," or "us"), accessible via https://peakfitness-academy.com/, the privacy of our visitors, athletes, parents, and coaches is of paramount importance. This Privacy Policy outlines the types of personal and non-personal information we collect, how it is recorded and used, and the choices available to you regarding your data.

If you have additional questions or require more information about our Privacy Policy, please do not hesitate to contact us at peakfitness1123@gmail.com or call (704) 816-0571.

1. Information We Collect

We collect information in two primary ways: information you directly provide to us, and information collected automatically when navigating our website.

A. Information You Voluntarily Provide

When you contact us, request information, or submit an athlete evaluation inquiry through our contact forms or direct email/phone communications, you may be asked to provide:

• Contact Information: Your name, email address, phone number, and physical mailing address (if applicable).
• Athlete & Training Details: Athlete age group or school grade, sports played, current position, training background, personal athletic goals, and scheduling preferences.
• Parent/Guardian Information: For youth and high school athletes under the age of 18, parent or legal guardian names, authorization, and emergency contact details.
• Inquiry Content: Any questions, background details, or feedback included in your messages.

B. Information Collected Automatically

Like most modern websites, our servers automatically record certain non-identifying data transmitted by your browser or device:

• Log Files: Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamps, referring/exit pages, and the number of clicks. These are not linked to any information that is personally identifiable and are used solely for analyzing trends, administering the site, tracking user movement, and gathering demographic data.
• Device Information: Operating system, device model, screen resolution, and preferred browser language.

2. Cookies and Tracking Technologies

Peak Fitness Academy uses "cookies" to store information about visitors' preferences, to record user-specific information on which pages the user accesses or visits, and to optimize the user experience by customizing our web page content based on visitors' browser type or other information.

You can choose to disable cookies through your individual browser options. Detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.

3. Third-Party Advertising and Google AdSense Disclosures

Please review the following essential policies regarding third-party vendors and advertising:

• Third-Party Vendor Cookies: Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites across the Internet.
• Google Advertising Cookies: Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visits to our site and/or other sites on the Internet.
• Opting Out of Personalized Advertising: Users may opt out of personalized advertising at any time by visiting Google Ads Settings.
• Third-Party Opt-Out Tools: Users may also opt out of third-party vendor use of cookies for personalized advertising by visiting the Digital Advertising Alliance Consumer Choice page or the Network Advertising Initiative (NAI) opt-out page.

Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Peak Fitness Academy, which are sent directly to users' browsers. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note: Peak Fitness Academy has no access to or control over these cookies that are used by third-party advertisers.

4. Google Tag Manager and Analytics

We utilize Google Tag Manager (GTM) and related analytical tools to monitor aggregated web traffic, page performance, and technical health. These tools collect anonymized usage data (such as page response latency and navigation flow) to help us ensure our website operates quickly, reliably, and accessibly across desktop and mobile devices.

5. How We Use Your Information

The information we collect from you is used solely for legitimate business purposes, including:

• Responding promptly to inquiries regarding Athlete Prep/DEVO, 1-on-1 coaching, team training, and session availability.
• Scheduling athlete evaluations, facility visits, and training sessions.
• Tailoring training recommendations based on an athlete's sport, age group, and developmental objectives.
• Operating, maintaining, and improving our website navigation and technical infrastructure.
• Preventing fraudulent inquiries, unauthorized access, and maintaining facility safety.

We do NOT sell, rent, or trade your personal information to third parties for commercial marketing or unsolicited sales campaigns.

6. Children's Online Privacy Protection Act (COPPA)

All training inquiries, registrations, schedules, and program communications for athletes under the age of 18 must be submitted and authorized by a parent or legal guardian. If a parent or guardian believes that Peak Fitness Academy has inadvertently received personally identifiable information from a child under 13 without verifiable parental consent, please contact us immediately at peakfitness1123@gmail.com, and we will promptly remove such information from our records.

7. Consumer Privacy Rights (CCPA / CPRA & State Rights)

Under United States privacy regulations (including the California Consumer Privacy Act and other applicable state laws), consumers possess specific rights regarding their personal data:

• Right to Know / Access: You have the right to request disclosure of the specific categories and pieces of personal information we have collected about you.
• Right to Deletion: You have the right to request that we delete personal data we have collected from you, subject to certain legal exceptions.
• Right to Opt-Out of Sale: We do not sell personal data. If our practices ever change, we will provide a prominent "Do Not Sell My Personal Information" link.
• Right to Non-Discrimination: We will never discriminate against you, alter service quality, or deny coaching services for exercising your privacy rights.

To exercise any of these rights, please contact us at the details provided below. We will verify and respond to your request within the statutory timeframe.

8. Data Security and Retention

We employ administrative, physical, and technical safeguards designed to protect personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, please remember that no method of transmission over the Internet or electronic storage is 100% secure.

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

9. Links to External Websites

Our website may contain links to external third-party sites (such as Google Maps for directions or social platforms). Peak Fitness Academy is not responsible for the privacy practices, content, or policies of third-party websites. We encourage our visitors to read the privacy statements of each website that collects personal information.

10. Updates to This Privacy Policy

We may update our Privacy Policy periodically to reflect changes in our operational practices, regulatory requirements, or third-party advertising standards. Any updates will be posted directly to this page with an updated "Last Updated" date at the top of the policy.